‘We can’t keep Zambia a secret any longer – we’re ready to let it loose,’ Zambia Tourism Agency’s chief executive Matongo Matamwandi said, confirming an increase in trade marketing budgets
Zambia has the highest concentration of hippos in the world
Zambia is doubling its marketing budget to support tourism, after the government recognised it as a priority sector.
Sharing the news with TTG, Zambia Tourism Agency’s chief executive Matongo Matamwandi confirmed that key source markets, including the UK, Europe and the US, would get 70% of the budget, with the rest going towards China, India and Gulf Cooperation Council countries. He declined to reference the size of the budget but confirmed it was a “drastic increase”.
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