While 300 days of sunshine a year, a buzzing music scene and a huge array of golf, spa and leisure activities provide plenty of reasons for clients to book a trip to Greater Palm Springs, those needing extra incentive will be drawn in by the Californian destination’s impressive roster of events.

From sports tournaments to film and music festivals there’s something to appeal to a wide range of interests. Here are some of the exciting highlights to promote to your customers. 

ON THE BALL 

Smash your targets by courting tennis fans with the BNP Paribas Open. Taking place in the city of Indian Wells from 4-17 March 2024, the tournament sees the top 75 players in the world plus wild cards and qualifiers compete.

For a seamless experience book clients into the nearby Tommy Bahama Miramonte Resort & Spa, surrounded by 11 acres of olive trees and citrus groves. Or suggest the stylish and buzzy Renaissance Esmeralda Resort & Spa, Indian Wells.

Golf aficionados are sure to be swung by the lure of The American Express PGA Tour golf tournament, taking place from 15-21 January 2024 at La Quinta Country Club. It will be followed by The Galleri Classic from 25-31 March. In its second year, the men’s senior PGA tournament takes place at the Mission Hills Country Club and sees 78 golf legends competing for a $2.2 million prize. 

Make clients’ base the Westin Rancho Mirage Golf Resort & Spa and they can play out their own golfing dreams on the challenging 18-hole course, surrounded by panoramic views of Rancho Mirage.

BRINGING THE BEATS 

Music lovers will need little introduction to the Coachella Valley Music & Arts Festival, which has been drawing festivalgoers from all over the world for the past 20 years. Held at the Empire Polo Club in Indio, the event unfolds over two consecutive weekends and has seen the likes of Ariana Grande, Lady Gaga and Beyonce grace its stages, as well as rock stars and indie bands.

Choose from one of the nearby properties including La Quinta Resort & Club, which is the ideal place to soak up the festival vibes while luxuriating in one of the casita cabins, suites or villas.

Finally, film buffs will find plenty of kindred spirits at the Palm Springs International Film Festival. This annual showcase of the best in world cinema often predicts the year’s Oscar nominations. Clients can enjoy parties and director and actor Q&A sessions, plus panel discussions about industry trends and news. Recommend clients stay in the heart of the action at the four-star Margaritaville Resort Palm Springs so they don’t miss a moment.