With an almost endless supply of outdoor activities, Austria is a tempting summer holiday destination for families, solo travellers and outdoor enthusiasts. Surrounded by stunning mountain peaks, lush valleys and crystal-clear lakes, they can enjoy walking, cycling, mountain biking or cooling off in the pristine water, with options to suit all fitness levels.
And after they’ve worked up an appetite, Austria’s delicious local cuisine will be waiting – from scrumptious apple strudel to decadent Sachertorte and classic meat dishes such as Wiener Schnitzel.
The joy of Austria
To highlight the array of summer activities available, Austria Tourism has launched its Lebensgefühl campaign. It takes its name from the Austrian people’s special outlook on life, as locals are famed for their light and free attitude, full of fun and joie de vivre – known as Lebensgefühl.
Visitors will be immersed in Lebensgefühl as they meet Austrians throughout their trip and enjoy their welcoming hospitality. The new campaign showcases how a summer break in Austria will help reignite guests’ spark, and there are a host of holidays agents can promote that embody Lebensgefühl.
Elevated experiences
One of the best ways clients can clear their mind and embrace the Lebensgefühl way of life is to immerse themselves in the Austrian mountains. Nearly two thirds of Austria’s landscape consists of high alpine mountains, which are home to activities for all tastes and ability levels.
