The team at Protected Trust Services (PTS) wanted one message to stand out clearly when designing a new look for the trusted consortium, and it’s encapsulated in the new campaign, “Making Selling Travel Simple”. This message is at the heart of PTS’s fresh branding, showcasing the raft of support it offers, as well as how it simplifies running a travel business for members.
The consortium launched more than 15 years ago, offering financial protection for travel businesses, but is now looking to step away from being seen as simply a trust account provider.
Having undergone a period of significant growth, PTS now has more than 400 members, including 200 who have been welcomed in the past year. The team now expects to reach 1,000 members in the next five years.
Chief executive Daniel Landen explains: “The way PTS works is a breath of fresh air for many members. With complete freedom to run and control all areas of their business – a rarity with many providers – we provide flexible and easy solutions that meet their needs at an affordable price, helping them grow by protecting both them and their customers.”
Coming together
At the end of September PTS held its first conference, with its Summer Soiree at Mercure Warwickshire Walton Hall Hotel & Spa. Attended by 80 members and 33 suppliers, the two-day event allowed delegates to hear more about how PTS is evolving, with news on the rebrand, various internal changes and IT updates that will benefit members, alongside a host of other developments. Guests enjoyed “suppliers on the sofa” sessions, a trade fair and a black-tie gala dinner, which featured a raffle for PTS’s charity partner, Julia’s House children’s hospice.
PTS executive director Emma Collis says: “A fantastic two days were had by all, and the feedback has been nothing short of amazing. We are extremely proud of all our PTS members and the hard work, resilience and dedication they show to their travel businesses day in, day out, and to see so many of them all come together under one roof has been an incredible experience.”
A fresh look
PTS’s rebrand includes a new website, logo, fonts and illustrations. As well as the “Making Selling Travel Simple” campaign, the team is also focused on its “Trust in Every Booking” message.
Landen hopes the new branding will help the wider industry understand exactly what PTS offers. Features include currency hedging; merchant services, with card services through its in-house suppliers; franchise Atol; travel software; PTR compliance; supplier insurance; and trust account protection.
Members use an admin platform that keeps everything all in one place, and can easily contact the friendly support team. They have access to more than 200 suppliers, alongside marketing opportunities, but can also work with their own suppliers within the PTS software, to truly make things simple.
