Van der Merwe starts her new role on 4 December and will be responsible for developing and strengthening relationships with agent and tour operator partners. She is rejoining the travel industry following her recent role of project manager at event specialist Inconnection, having previously been agency sales coordinator at Carrier. 

Lee Barker, regional director of sales and marketing, said: “Alana is an exciting addition to our team and has excellent knowledge of the luxury travel sector. As our brands continue to grow and remain at the forefront of luxury travel, Alana will play a pivotal role in continuing to develop and grow our strong relationships with the trade.”

Van der Merwe added: “I’m thrilled and delighted to become a part of the Sani/Ikos family. It’s an exciting opportunity to collaborate with Lee and [UK senior sales and marketing manager] Andrea [Keeble] with this outstanding brand as we embark on the journey to expand and strengthen our presence in the UK trade market. I eagerly anticipate the challenges and opportunities that lie ahead.”

Joanna Guest remains as sales manager supporting travel agents, and has now commenced maternity leave.