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Big birthday plans for Byblos

Luxury
April Hutchinson
2 March 2017

Historic St Tropez property Hotel Byblos is teaming up with luxury brands such as Dom Perignon and Rolls Royce to celebrate its 50th anniversary.

Jack Nicholson & Cher at Byblos, St Tropez

The hotel will launch a series of bespoke products with a range of upmarket brands, which also include Audemars Piguet, Goyard, Missoni and Sisley Spa, on its official anniversary date of May 27.

Another major development is the imminent reopening of the hotel’s nightclub, Les Caves du Roy, later this spring following a significant redesign.

The hotel’s history dates back to 1967 when a Lebanese businessman tried to use it to woo French movie icon Brigitte Bardot, who did actually attend the opening of the property.

But shortly afterwards, Hotel Byblos was sold to a French family-owned company, Groupe Floriat, which continues to own the property.