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Catalonia seeks to grow awareness as premium destination

Luxury
April Hutchinson
23 May 2022

Catalonia is seeking to elevate awareness of its premium product among the UK travel trade.

Travel buyers heard of plans during the Catalonia Premium Workshop event in London

At its Catalonia Premium Workshop, held in Harvey Nichols in London, the Catalan Tourist Board presented 13 premium companies and two local tourist offices from the region to travel buyers, in a bid to grow engagement on what the area has to offer.

For the first time, the tourist office is also now looking to attract agents to attend its Catalonia Workshop and FamTrip in Sitges, in Barcelona.

The event will take place 16-19 November and as well as networking opportunities with a range of Catalan Premium Companies, two fam trips will also take place for agents.