Diane Von Furstenberg to design Claridge's Christmas tree

To be called ‘The Tree of Love’, the London hotel will unveil the creation in its lobby on November 27.

This will be the ninth year of Claridge’s inviting a “distinguished guest” to reinterpret a Christmas tree in their own style, with Karl Lagerfeld and Apple’s chief design officer Jonathan Ive among recent creators.

The hotel said Von Furstenberg is a “long-time guest and friend of the hotel”, who has also designed suites at the Mayfair hotel.

“Claridge’s is my favourite hotel in the world and my home in London,” she said. “I was so excited to be invited to create its legendary annual Christmas tree, which will celebrate all aspects of love and life.”

Claridge’s general manager Paul Jackson said: “We are delighted to welcome Diane to spread her creative magic this year. Having designed a series of rooms and suites in her signature style in 2010, we really can’t wait to see her vision for our tree.”

Von Furstenberg is the founder and chairman of the company that bears her name and shot to fame following the creation of her iconic wrap dress.

In 2010, she established the DVF Awards to honour extraordinary women; is chairwoman of the CFDA and serves on the boards of Vital Voices, the Statue of Liberty–Ellis Island Foundation, The Shed, and the Academy Museum of Motion Pictures.

Her memoir, The Woman I Wanted To Be, was published in 2014 and has been translated into six languages. In 2015, she was named one of TIME’s 100 Most Influential People.