The new Prince Akatoki brand is the result of a partnership between Japan-based StayWell Holdings and Prince Hotels, who have bought the Arch Hotel in Marylebone.
The hotel will undergo extensive refurbishment, rebrand and repositioning as the first hotel globally under the brand, with further openings being announced in the coming years.
The Prince Akatoki brand will aim to reflect “visual elements synonymous with Japan”, and signature experiences unique to Japanese hospitality.
