The new ownership follows a three-year growth plan created by co-chief executives Toby Edwards and James Farley in 2020, and Farley said Victor’s new shareholders will “help the business prosper and significantly scale”. Victor launched in 2011 giving access to more than 7,000 aircraft via a global network of 200 partner operators. 

Edwards said: “This acquisition will provide the financial and strategic backing to make our vision a reality. This includes Victor continuing to take a leadership role in making aviation more sustainable, and adopting the most credible carbon emission reduction solutions, such as sustainable aviation fuel.” 

Victor’s new strategy will be announced “in the coming weeks and months”, but the brand said it was “highly likely” upgrades to its customer service will come from new talent “with deep local knowledge of the markets that the brand will expand into”. The team also expect to develop stronger relationships with key regional operators. 

Farley thanked Victor’s founder and former shareholder and chairman Clive Jackson, who led the firm’s management buyout in March 2020, and who has now left the business.