Lufthansa's new business class gives passengers seven seat choices

Multiple choice class

Passengers can choose between six additional walled off seat options, depending on whether they want an extra-long 2.2 metre bed, a seat with a baby bassinet or a double seat in which the centre console can be retracted to form a reclining area for two. 

Each seat can be converted into a bed at least two metres long and comes with high definition 4K screens, wireless charging, noise cancelling headphones and Bluetooth connectivity.

Travellers can also set their own temperature from a tablet-sized control unit which also operates the lighting and entertainment. 

The revamp is part of Lufthansa’s €2.5 billion programme of product and service improvements taking place until 2025.

Individual passenger interviews were included in research for the Allegris project and six prototype layouts tested. The airline has called the result “a blueprint for the future of all business travel.” 

“The major innovation from our perspective is choice for the consumer. This concept moves away from a strictly modular single element repeated across the cabin and responds more to the individual and varied needs we see in passengers flying day to day,” said Luke Pearson, director of Pearson Lloyd. 

“It allows a passenger to fly while working, private and isolated, or to relax and talk to a colleague in a different seat configuration. It delivers choice beyond simply opting to use a feature or not. 

“The cabin thus becomes a dynamic space created by the layout, not just a space filled by repeating rows of seats.”