The new branding is described as offering “aspirational, flawless visuals and a refined champagne and caviar colour palette”.

Kelly Jackson, managing director of TTC Tour Brands EMEA, added the rebrand would ensure travellers have an “even more intimate and elegant travel experience with magnificent stays, exceptional dining and curated experiences”.

“As a brand that offers luxury travellers refined and immersive travel experiences in a small group setting, Luxury Gold is excited to meet the demand for an exceptional journey that checks all the boxes,” Jackson said.

She cited studies that showed affluent travellers from the UK are looking to increase their travel spending in 2023 and book “once-in-a-lifetime trips that include all the luxury, extravagance and ease of a high-end travel experience.” 

Luxury Gold’s range of 30 journeys include accommodation at five-star properties, including those from Belmond, Red Carnation and JW Marriott, alongside boutique hotels such as the Lion Sands Game Reserve in Kruger national park.

Stays are paired with experiences such as an after-hours visit to the Jaipur City Palace for afternoon tea, and a private tour of the Doge’s Palace in Venice. Travellers can also meet a variety of local business owners, from a gelato shop owner in Italy, to a sound engineer at a music studio in Nashville.

The rebranded Founder’s Collection also includes exclusive meet and greets curated by the brand’s founder, the late Stanley Tollman. A spokesperson said guests on select departures with these experiences can meet with “European nobility, legendary locals and celebrated icons in historic sites or ancestral homes for an even deeper and authentic experience”.

UK agents are being invited to experience one of Luxury Gold’s Deep South tours with a New Orleans immersion on the TTC tour brands’ agent fam trip from 8-15 May, which will include products from Trafalgar, Costsaver, Contiki, Insight Vacations and Luxury Gold. For more information visit agents.ttc.com/login