Bonner will take on the role from June, having been director of sales and marketing at Rosewood London for five years, and will oversee Perowne International’s sales, marketing and digital divisions from the company’s head office in London.  

“We are thrilled that Mike, who I have known and worked with for many years, is joining the business to grow our sales, marketing and digital divisions,” said Jules Perowne, founder and chief executive of Perowne International.

“Mike has a superb reputation and is one of the most loved professionals in the business. His passion for the industry, his expertise and professionalism, perfectly match our company values and I have no doubt that he will take this important part of the business to new levels in the years ahead.”

Bonner has held a variety of roles in the luxury sector, including with Silversea Cruises, Maybourne Hotel Group and One&Only Resorts. 

In his new position, he will also lead the expansion of the business’ sales offering in North America, growing Perowne International’s New York office with a new senior hire there.  

Bonner will be supported by Perowne International’s sales and marketing team, which includes Christine Tate, who has been promoted to director, and account director Carolina Wechsung who continues to look after the agency’s sales work in the rest of Europe.  

“I am delighted to be joining Jules and the team at Perowne International.  They have built a strong reputation, firmly establishing themselves in the sector with a superb collection of clients. I look forward to being a part of their future journey,” said Bonner.

Based in St. James’s, London with additional offices in Rome and Barcelona, the Perowne International sales and marketing portfolio features hotels and resorts across Europe, Africa, the Indian Ocean, the Americas and the Caribbean.

Brands represented by the company across its sales and PR divisions include Oetker Collection, Six Senses Hotels Resorts Spas, Singita, The Safari Collection, Scott Dunn, Nihi Sumba, Sibuet Hotels and Eleven Experience.