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Why the pandemic makes this Tuscan hotel more appealing

Villa La Massa at sunset
Villa La Massa at sunset

Villa La Massa’s general manager Stefano Venturi thinks the Covid-19 outbreak has increased the appeal of the five-star Tuscan hotel due to the new traveller mindset.

“The pandemic was, of course, unexpected, however in a certain way it has added value to guests staying at our villa,” Venturi told me, during a recent visit to the hotel.

 

“Villa La Massa offers natural social distancing within its estate, gardens and [other] external spaces, while distancing is also guaranteed in our restaurants, Il Verrocchio and L’Oliveto Bistro, and also by the pool.”

 

Venturi said these selling points, which are all the more valuable now clients are seeking safer ways to travel, mean “our guests feel extremely comfortable in this kind of environment.”

 

L’Oliveto Bistro is a new addition to Villa La Massa, transformed this summer from the on-site hayloft into a place where guests can dine beside the pool at lunchtimes.

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