The brand has created a new logo to mark its updated name, which has seen it drop ’Safaris’. While it will continue to offer safari experiences, chief marketing officer Simone Strahle said the change reflects all of the destinations Wilderness operates in. She added: “We do so much more than just safaris – from primate trekking to stargazing, nature walks, boating and learning about new cultures.”
Wilderness Safaris unveils new name, branding and website
Luxury
Charlotte Cullinan
28 November 2022
Wilderness Safaris has simplified its name to Wilderness and launched a new website and branding, as it aims to double the amount of land it helps conserve by 2030.
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