Wilson joins the German river cruise line as regional sales manager for the north of England, Scotland and Ireland and returns to the cruise industry after previously spending more than 25 years at Royal Caribbean.

She most recently worked for Jet2holdays as sales executive for Scotland and Cumbria and her main task at A-Rosa will be growing brand awareness and sales through agents.

Wilson will report to A-Rosa’s UK head of sales Stephen Joyner and provide both on-the-road and virtual support to the trade. 

A-Rosa said Wilson’s appointment came at an important time for the brand ahead of launching its newest ship, A-Rosa Sena, in May and plans to “reimagine” its all-inclusive offering in 2023.

Joyner said: “Sharon’s expertise in the industry, combined with her excellent training skills, will be invaluable to us as we work with agents to promote our products and tell our incredible story.

“The travel trade remains at the very core of our business strategy here in the UK. As the travel industry continues to show positive signs of recovery, this new appointment couldn’t come at a better time, enabling us to expand our reach and drive sales going forward as people start to holiday again.”

Wilson added: “I’m really looking forward to working closely with travel trade partners and using my training and sales experience to help push the business forward. This is a hugely exciting opportunity for me, and I can’t wait to get involved in all things river cruise.”