Coughlan, who will begin his new role in November, will take responsibility for sales, operations and business development across A&K’s Cheltenham and London offices.

He will join A&K from the telecoms industry but previously spent six years with Thomas Cook leading the retail team in the north and two contact centres.

Coughlan has also held senior roles at Holiday Malta Company and Flexi Vacations, Affinion International Travel and Cendant Vacation Rental Group.

Kerry Golds, managing director of A&K, said: “James’s experience will be invaluable as A&K moves into a new era of pushing the boundaries of luxury travel, and we’re thrilled to have him join.”

Coughlan added: “I’ve always admired A&K as a brand, so I’m excited to be joining this leader in luxury travel. Kerry has been known to the industry for many years and I’m confident we can do great things together.”