Rachel Jordan is promoted into the role from her previous position as solely director of financial protection.
She takes on overall responsibility for membership onboarding and management, in additional to her existing financial protection role, starting tomorrow (1 May).
Jordan’s enhanced brief comes as John de Vial, Abta’s current director of financial protection and financial services, moves to focus on “major initiatives supporting the delivery of Abta’s strategic plan”.
Both will report to Abta chief executive, Mark Tanzer.
He said: “Our members are Abta’s beating heart and in Rachel they will have an extremely capable new director of membership and financial protection, supporting them as we move into travel’s restart and beyond.”
Meanwhile, Alice Catterall, director of partnerships and events, is to leave in the summer to take on a managing director position in the private sector.