Anyone visiting stopsicknessscams.com can enter their postcode to find out their local MP and then email him or her directly using a pre-prepared email template.

Now, the association is hoping not only will travel professionals use the tool to contact their local MP but also persuade friends and family to do the same.

Abta chief executive Mark Tanzer said the emails will ask individual MPs to write to Justice Secretary, David Lidington MP asking him to close the claims loophole that encourages claims management companies (CMCs) to target the travel industry.

They explain how the situation has now reached a critical point, and unless tackled there will be serious consequences; holiday prices could increase, and choice for honest holidaymakers could be reduced as hoteliers refuse to offer their products to the UK market.

He added to close the claims loophole the campaign is calling for a simple amendment to court rules, to enable holiday sickness claims to be included in a fixed costs regime, which will reduce the incentive for CMCs to bring these cases.

This approach should be implemented quickly and would begin to reduce the problem of spurious or exaggerated sickness claims immediately.

Tanzer said: “It is essential that the Ministry of Justice takes action to close the claims loophole and stop sickness scams.

“We have already seen the foreign secretary, Boris Johnson, speak out on this issue of fake claims and it is encouraging to see the new government commit to tightening the regulation of claims companies in the Queen’s Speech.

“The government’s proposals are a step in the right direction for addressing Britain’s compensation culture, however, they are not enough in themselves.

"More urgently for the travel industry, we need the government to address the exclusion of overseas claims from a fixed costs regime and I would strongly urge everyone in the industry to use this simple tool to contact their local MP and add their voice to the campaign.”