Speaking at the Abta Travel Convention in Bodrum this week, Trudie Clements revealed the fundraising total following a flurry of recent donations, including one from Royal Caribbean International, stood at £34,000 this year.
However, she called on travel firms to support the charity year round, highlighting LifeLine’s £2 per employee pledge which companies can commit to.
Firms such as Tui, easyJet holidays, Blue Bay Travel, Kuoni, G Adventures, Seabourn and Dawson & Sanderson have all donated £2 per employee.
