Starting on 13 January, Balasco will support Abta’s members and help drive the association’s membership strategy.
Prior to Kenwood, Balasco also held roles at Celebrity Cruises, Kuoni and Thomas Cook.
Balasco said: “I look forward to meeting our members at events, supporting them and seeing how we can further engage with Abta members through new strategic ideas.”
Rachel Jordan, Abta’s director of financial protection and membership, hailed Balasco’s travel industry “passion” and “deep experience in the sector”.
She added that Balasco has “a real understanding for the benefits of being an Abta members”.
