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Abta predicts ‘new age’ of the travel professional

Operators
Rob Gill
24 November 2021

Consumers are now 30% more likely to use a travel professional to book their holidays than they were before the Covid-19 pandemic, according to new Abta research, which could create a “new age of the expert”.

It comes as consumers rein in discretionary spending as the cost of living soars

The travel association revealed the increase in holidaymakers’ likelihood of booking through the travel trade in its new report, Travel in 2022, which predicts a range of trends for next year.

The main reasons to use travel professionals were for guidance on Covid travel requirements (47%) and the security of booking a package holiday (46%).

This change was particularly pronounced among younger age groups, with two-thirds of 18- to 24-year-olds now more likely to book through the trade than they were pre-Covid.