The event will take place on 24 November and be held in a hybrid format with delegates attending in-person at Google’s central London offices, or watching virtually and interact live via a digital platform.

Attendees will hear from industry leaders on a variety of sectors - including luxury, the over-50s market, youth and cruise - and also hear about new technology developments and digital trends.

Speakers already announced include bosses from Kuoni, Cosmos Tours, Carrier, Black Tomato, G Adventures, Byway Travel and Barrhead, with more to be confirmed. 

Sessions will explore how the pandemic has changed consumer behaviour, including shifts in holiday habits and buying behaviour, as well as a case study on how a company in another sector – Starling Bank – is successfully adapting to these shifts.

TTG has been chosen as media partner for the event, during which Abta will also reveal the results of new research and offer delegates a first look at predicted travel trends for 2022.

Abta’s director of communication, Graeme Buck, said: “Devised to help travel businesses keep their fingers on the pulse and adapt to a constantly changing landscape, Abta’s Travel Trends conference includes both expert advice and industry examples to showcase how businesses can capitalise on new opportunities and continue to build consumer trust.”