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Accor to launch Orient Express hotels brand

Luxury
Rob Gill
5 October 2017

AccorHotels plans to develop a brand of new properties under the Orient Express banner after buying a stake in iconic luxury train operator.

Accor says the partnership is an 'important statement' about its belief in the social and economical benefits of LGBT+ tourism

The hotel company has signed a strategic partnership with French train operator SNCF which includes taking a 50% stake in Orient Express. SNCF previously owned all of Orient Express.

Accor said that the deal would allow it to “strengthen its leadership in the luxury segment” with the Orient Express collection of hotels aiming to become “the very epitome of the art of travel”.