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Advantage conf: 'Next generation of travellers will demand sustainable holidays'

Sustainability
James Chapple
18 May 2019

Holidaymakers will soon "reject" the environmental excesses of the travel sector and demand sustainable holidays, Advantage chairman Steven Esom has warned.

Step 1

Esom, addressing delegates at the consortium’s Vivolution conference in Cadiz on Saturday (18 May), said if agents were to remain relevant, the way in which the holidays they sell are operated would have to change to become more environmentally friendly.

“I was in London when the [Extinction Rebellion] protests were happening,” he said. “Seeing so many people on the streets taking direct action, that’s the next generation, our next generation of customers.

“They feel this is the only way that they can really affect it. And who wants to be on the wrong side of that conversation?”