Advantage Travel Partnership revealed that bookings were up by 5% and revenue by a whopping 37% between 26 December and 2 January compared with the same week a year ago.
The consortium expects this momentum to continue over the coming weekend with so-called “Sunshine Saturday”, usually the most popular day of the year for UK consumers to book an overseas break.
Julia Lo Bue-Said, Advantage’s chief executive, said: “With demand for travel showing no signs of slowing down this year, we are anticipating an incredibly busy Sunshine Saturday for travel agents whether it’s online, on the phone or on the local high streets.
