Advantage announced on Monday (30 October) the AMS operating model had grown significantly over the past year, with substantial growth both in terms of turnover and margin per booking.
AMS turnover increased by 30% over the past year, while booking margins increase by 3%. Cruise sales among AMS members, meanwhile, have more than doubled.
The consortium hosted more than 50 members at its three-day AMS conference in Majorca earlier this month, bringing them together to share its growth goals for its AMS division and plans to invest in technology.
