Tour operator Adventure Travel UK has announced plans to up its trade focus now the travel industry is "back on its feet" following the impacts of the Covid-19 pandemic.
Speaking to TTG on Monday (25 July), co-founder Claire Copeman said the last two and a half years were "not the right time to be knocking on the doors of agents".
"We launched at the very end of 2018, so 2019 was our first season as an operator so for us it was all about raising our brand awareness so we were ready to hit the ground running from 2020 – which of course was the year everything stopped," she said.
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