During the entry period between January 1 and April 3, more than 930 agents registered their international flight bookings from the UK and Ireland to the US.

The fam will see 100 agents from the UK and Ireland taken on seven different itineraries, with departures on American Airlines and British Airways, on May 11 and 12.

The 2016 MegaFam will focus on the USA’s great outdoors and each itinerary will visit a National Park in honour of the centennial of the National Park Service this August, visiting a total of 18 states.

Christopher Thompson, Brand USA president and chief executive said: “We are delighted with this incredible result. We are in our fourth year of activation in the UK and Irish markets and the substantial rise in this year’s MegaFam entries is a reflection of the direct impact that Brand USA’s marketing and partnership efforts with American Airlines and British Airways have made on consumer demand in the market.

“The increase in agent bookings comes from the reignited passion that holidaymakers in the UK and Ireland have for the USA, as well as the agents who are selling it, and we thank all our partners for making the MegaFam happen year after year.”