Agents who invite their clients along to events stand a much higher chance of converting them to an expedition cruise, the UK boss of Silversea Cruises has claimed.
“Once clients discover more about expedition cruising at events, we tend to see much higher conversions coming through agents,” says Peter Shanks, UK managing director for the line. “It’s a case of talking about the places people will see.”
Shanks was speaking to TTG in advance of the 16 July on-sale date for Silver Origin, the line’s first-ever ship to be custom-built for expedition and destination-specific, departing for its first revenue sailing in the Galapagos in July 2020.
Among the highlights of the 100-passenger, all-suite ship is Basecamp – located next to the Zodiac embarkation area – which will act as a social lounge and hub for lectures, with a large interactive digital wall where passengers can view videos and shore excursion previews.
Shanks – who also heads up Clia’s expedition working group – believes there is huge potential for agents who get involved with this growing niche, adding that Akvile Marozaite, the line’s sales manager expedition for UK & Ireland, is available for on-site training for agents.
“We’re on a mission to take leadership in the expedition space,” Shanks says. “When agents ask us how they can find these kinds of customer, I say ‘you already have them’, as they’re baby boomers, luxury touring customers, anyone looking for something different and existing cruise clients who want to take a step up.”
