The new shop in Birmingham city centre opened in April and is set across five floors, attracting visitors from across the country.
It boasts designated Disney and Harry Potter attractions, a beauty salon, a cafe and its own vinyl record shop.
Now, a number of canny agents are capitalising on demand and have launched a range of bumper shopping trips and excursions.
Among them is TTG Top 50 agent Thorne Travel in Kilwinning, which is offering overnight trips from three departure points through its Thorne Travel Experience brand.