She joined the airline in 2010 as a senior account manager and has since held a number of roles in the company before the current promotion.
Copestake also worked with Eurostar, Gulf Air and Thomson Holidays before joining Air New Zealand.
Chief Revenue Officer, Cam Wallace says “Jo’s strong airline background and leadership skills make her the perfect fit for the role.
“She has been a real asset to the UK and Europe region over the past six years and has played an integral part in driving our success in this important market.”
Copestake added: “I’m looking forward to driving the regional strategy by continuing to grow profitable revenue to LA and New Zealand on our flagship route as well as working with the right partners to drive traffic over our gateways.”