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14 Sep 2017

BY Jennifer Morris

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Airline partnerships help Hotelbeds sales take off

HotelBeds Group is eyeing further growth in Asia, the Middle East and Latin America after seeing the value of business via airline partners leap 87% over the past three years.

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"Our future plans are to consolidate our expansion into international markets"

More than 50 carriers tap in to the company’s portfolio of travel products, using its technology to white-label products such as accommodation, car hire and transfers.


To build on the current growth, the Palma-based business was in London last week to court airlines at the annual Aviation Festival.


Jon French, head of new business development at Hotelbeds Group, explained: “We’ve almost doubled the volume of sales coming from airlines by focusing on three core areas: contracting the best and widest variety of products, offering best technology, and leveraging our unrivalled industry experience and knowledge.


Hotelbeds uses API technology to allow airlines to access its inventory through their websites, presenting packaging options to clients as if it were their own. Current partners selling holiday components include the likes of British Airways, Ryanair, Norwegian, Qatar Airways and Finnair. EasyJet Holidays, meanwhile, draws its entire stock from Hotelbeds.


In June, Hotelbeds snapped up US-based wholesaler Tourico Holidays to gain a foothold in the North American market. The company had a similar business model with more than 5,000 clients, plus a technology development arm in Israel.


“Our future plans are to consolidate our expansion into international markets, especially in Asia-Pacific, the Middle East and Latin America while continuing to grow in Europe,” stressed French.


“The recent addition of Tourico Holidays into Hotelbeds Group will additionally allow us to accelerate the consolidation of our position in North America due to Tourico’s strength, as well as in Europe and Latin America, once its integration is complete.”

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