Advantage chief executive Julie Lo Bue-Said said the lobbying partnership would concentrate on agreeing a narrative around key messages, and then taking that to government through the official channels.
Speaking on stage on Friday (25 November) at Aito’s overseas conference in Portugal’s Braga, Lo Bue-Said explained the complexities of communicating with the government owing to the lack of a dedicated minister or secretary of state for outbound travel, meaning the lobby effort had to be directed at multiple departments.
