On average, in 2024 UK travellers expect to go on 2.2 trips – up from 2.0 – as airlines continue to “restore” their global networks to meet customer demand.
Insurance (42%) and seat selection (34%) top the list of ancillary requests among the Britons surveyed.
In-destination activities also impact the booking process, in particular local cuisine (52%), sightseeing (43%) and beach (40%).
Skyscanner reported 43% of UK travellers said that word of mouth was their top source of travel inspiration, followed by film and TV (28%) and guidebooks (23%).
Just 8% used TikTok compared to around 20% for YouTube and Instagram and 15% for Facebook.
