Skip to main content

Ambassador engages AI platform to analyse call centre performance

Technology
Harry Kemble
1 November 2023

Ambassador Cruise Line has pledged to grow its call centre after partnering with voice and text analytics provider Cruisewatch, which uses artificial intelligence (AI) to assess staff performance. 

Ambassador Ambition new ship launch.jpg

Both Ambassador Cruise Line ships were targeted by climate activists in the summer (Credit: Ambassador Cruise Line)

The no-fly cruise line, which operates two ships Ambition and Ambience, initiated the partnership by supplying Cruisewatch with historic call centre data from October before starting to share live data last week.

Around 7,000 calls from the past four weeks have been analysed by Cruisewatch as part of the line’s efforts to “transform” the service it offers travel agents and customers. 


The line’s chief commercial officer Phil Gardner told TTG he believed there was still “a fear factor” around the adoption of AI in travel, and urged others in the industry to embrace the positives.