Schmitt joins having previously held roles with Tradewind Voyages, SeaDream Yacht Club and SLC Representation.
He will lead the UK and Ireland sales team, comprising Rachel Simon, business development manager for Southwest, Central and Wales and Katrina Latimer, business development manager for Northern England, Scotland and Ireland.
A third person covering the Southeast and Channel Islands is currently being recruited.
Jamie Loizou, managing director, said: “Since our founding in 2002, AmaWaterways has been proud to be a 100% trade-focussed business and over 90% of our UK business comes via our valued travel agent partners.