Silvia Andreotti joins the river cruise operator’s Guilford office after spending three years as marketing manager for Norwegian Cruise Line Holdings in Brazil.
She also boasts experience as a product manager for a number of river cruise lines including AmaWaterways.
Jamie Loizou, sales, marketing and digital director said: “Silvia will be a huge asset to our marketing team.
“Her experience, vision and passion will ensure that we continue to offer our trade partners the very best support possible in order to help grow their passenger numbers.”
Andreotti added: “River cruising has grown so much in the UK over the past few years and I feel that there is still so much more to achieve, specifically in how we communicate to the trade and reach out to potential new customers.”