Fares will start from £40pp per night for an inside cabin and agents will also be eligible for a 15% discount on any drinks package and 25% discount on port parking at Tilbury, where the ship is based.

Ambassador was founded following the collapse of Cruise & Maritime Voyages (CMV) in July 2020. It is led by chief executive Christian Verhounig, formerly CMV’s chief executive.

Lisa Jacobs, Ambassador’s head of trade sales, said: “We believe that by allowing our valued trade partners the chance to sail on board our flagship Ambience they will become as passionate as we are about the Ambassador brand and Ambience.”

She added: “We have been delighted by the overwhelmingly positive response to the launch of Ambassador, the first new British cruise line in a decade. But throughout it all, at our heart is one clear objective: to always prioritise our guests and trade partners.”

The agents’ package will offer a 50% discount for children under 16. All guests must be fully insured with Covid-19 cover and fully vaccinated.