The initiative offers agents the opportunity to visit either Ambience or upcoming vessel Ambition – set to launch in May – at a number of ports across the UK, including Tilbury, Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth.

Whilst onboard, trade partners will have the chance to explore the vessels’ facilities, before taking part in a four-course lunch.

Nicola Harper, head of distribution at Ambassador Cruise Line, said: "We know there is nothing like seeing and experiencing a product, and the whole Ambassador team is extremely proud to showcase our premium-value product to our valued trade partners."

Agents will be able to visit Ambience in Tilbury on 9 March, 14 April, 16 May, 7 July, 12 September and 17 November; and Ambition in Newcastle on 29 June, in Dundee on 30 June, Belfast on 17 July and Liverpool on 18 July and 21 August. 

The trade with have further opportunities to see the new ship in Bristol on 5 September and 10 November, in Falmouth on 6 September and 16 October and in Tilbury on 12 November and 11 December.

To register for a visit, agents must complete Ambassador’s online form via the Trade Partners area on its website.