It comes after the brand reported 80% growth in bookings from its trade partners during the past 12 months.
 
Titled Great American Journeys, the new website includes more than 30 itineraries that cover a varied set of locations, experiences and sights which agents can share with their customers.

The itineraries are designed to be easy to navigate with a day-by-day breakdown, map of the route and details of inclusions.
 
The site offers more than 20 fly-drive holiday packages, as well as cruise, rail and motorhome options, along with an “American Affair recommends” section which outlines key highlights of each package.
 
Nick Talbot, head of marketing at American Affair and Canadian Affair, said: "With significant growth in trade sales in the past 12 months, it’s a natural development for us to offer the same top-class agent sales tools with American Affair as we do with Canadian Affair."
  
To celebrate the launch, American Affair will be offering an incentive for their travel agent partners throughout May. Agents can earn up to £100 of Love2shop vouchers per American Affair booking depending on the booking value.