Comprising six of its resorts brands, Secrets, Dreams, Breathless Resorts Spas, Zoëtry Wellness Spa Resorts, Alua Hotels Resorts and Sunscape Resorts Spas – AMR Collection aims to help agents and guests “easily select the resort that best fits their needs”.
AMR Collection will carry the tagline "celebrate every moment” and see new product expansions into different segments on the adults-only and family-friendly travel markets.
The group is also introducing four and five-star collection tiers as part of its repositioning.
