Travel tech specialist Zolv was crowned champion after its team’s “upside down, topsy turvy” ode to Will Smith’s “Summertime”.

https://www.youtube.com/watch?time_continue=1&v=8SLW85hztvo 

Through its JustGiving page, Zolv has so far managed to raise £250 for the industry charity.

Donations can still be made here

Many companies across the sector produced some brilliant videos as they truly went La La for LifeLine.

Trudie Drake, director of Abta LifeLine, said: “We are delighted that the lip sync challenge not only raised the profile of Abta LifeLine through some amazing and entertaining videos but also helped promote our big charity day which was well supported by our members.

“Abta LifeLine helps people and their families in the travel community in their time of need. So it is vital that we have the support of travel agents and the industry in raising those all-important funds as well as help us to reach the families that need our help.

“No one knows what lies around the corner, and we want the travel community to know that we are there for them and their families in their time of need.

“Finally we would like to thank all those that got involved in the lip sync and charity day. Together we can really make a difference."