The campaign will run across radio and print, as well as the London Underground, with billboard ads at King’s Cross St Pancras, Liverpool Street, Bond Street, Bank, Green Park and Waterloo underground stations.

Meanwhile, an eight-week radio campaign will run on commercial stations in Greater London, including Heart and Capital, with slots on multiple podcasts too. The authority has also taken out an advertorial in an upcoming print edition of The Times newspaper.

A trade incentive in conjunction with Elite Island Resorts is also under way, offering UK agents the chance to win a place on a megafam with bookings made by the end of October counting as entries.

Cherrie Osborne, UK and Europe director of tourism for the Antigua and Barbuda Tourism Authority, said she hoped the campaign would "stimulate some last-minute late-summer/autumn bookings", as well as gear the destination up for winter and 2023.

"Antigua and Barbuda have remained visible to the consumer this year and we are excited that we are able to continue this momentum by keeping the brand visible to those living and visiting London, whether using the underground or listening to the radio, and will reach audiences across the UK through our print media partnerships planned," added Osborne.