Brad Bennetts, head of sales and business development for APT and Travelmarvel, said the move comes as part of the brand’s "aggressive" new sales strategy.
"At the heart of this was the desire to work even more closely with our trade partners, so we set about assembling the industry’s best trade sales team to deliver our new retail and B2B strategy," he continued.
The new national sales manager will report directly to Bennetts and will be responsible for the company’s key partners, exploring new sales opportunities, driving sales initiatives, and elevating sales for 2024 and beyond.
The trade accounts for more than 75% of APT’s sales, and Bennetts said the brand "remains committed to supporting our partners with an industry-leading standard of service".
