Davis will support Arena’s existing trade partners and work to generate new connections. The 3For team will also work with Arena to develop a number of brand ambassadors.
After joining MS Arena’s inaugural departure last month, Davis said there was a "real opportunity" to exploit a gap in the market for "good-quality and affordable" river cruising.
"The ship exceeded my expectations, with great facilities, excellent food and friendly service that makes it perfect for the UK market," he said
