Speaking to TTG@WTM, Ricardo Sosa, executive secretary of Argentina’s National Institute of Tourism Promotion, said the success of Lionel Messi’s team last November was inspiring international tourists to visit the country and experience sporting events with its famously passionate supporters.
“Argentina is trendy again [following the World Cup] and Argentinian football – Messi, Maradona – it is such a great tourism product,” said Sosa. “Here at WTM we have had operators from all over the world – Bangladesh, Bulgaria, Lebanon – asking us about selling Argentina.”
