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'I want Peru now' campaign launched to woo back visitors

Destinations
Katherine Masters
7 November 2023

Peru has launched an international advertising campaign spanning television, radio, and print and social media, titled “I want Peru now” in a bid to recoup visitors lost since the pandemic.

Lima, Peru

Credit: Cristian Loayza/Pexels

Recovery was slower than expected in 2023, in part due to a failed presidential coup in December 2022, which sparked civil unrest and led to some governments issuing travel advisories. Global arrivals in 2019 numbered 4.4 million, with signs indicating arrivals will recover to 2.4 million by the end of 2023.


Speaking to TTG@WTM, Ricardo Romero, director of the trade commission of Peru in the UK and Ireland, said: “The political situation prevented us from growing at a faster pace, but it is picking up now.”


Chile, which shares a border with Peru, continues to be the country’s top market, followed by the US and then Ecuador.