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Idris Elba steps in to revive Sierra Leone routes

Air
Harry Kemble
7 November 2023

Sierra Leone has enlisted top British actor Idris Elba, whose father is from the country, to help secure direct flights from the UK in an effort to increase visitor numbers.

Idris Elba means business (for Sierra Leone)

British Airways ceased flying to capital Freetown during the pandemic, but is currently in “preliminary discussions” with the west African country about resuming services.


Fatmata Mida Hamid Carew, general manager of Sierra Leone’s national tourist board, revealed to TTG@WTM: “Idris approached BA on our behalf. He wants to build a tourism hub in Sierra Leone. We’ll try to have a tete a tete [with BA at WTM London], but I can’t say for sure it will happen.”


There are currently no direct flights between the UK and Sierra Leone. Several airlines, including Air France and Turkish Airlines, do offer direct services to the country from their respective hubs.