The three-year agreement sees the attractions and tickets specialist continue its relationship with the agent consortium as it transitions to a “technology-first” business.

Kelly Hayre, Attraction World’s head of trade sales, said she was “eager to see what the year ahead brings” and help grow TTNG members’ sales with the company’s recently expanded range of product.

Chief executive Olly Nicholls said: “Following Kelly’s return from maternity leave, we have been delighted with how she has taken on her new role of head of trade sales and the reaction from our travel trade partnerships.” 

Nicholls said Attraction World’s continuing partnership with TTNG was “great for the business as we continue to regain our market share across the UK”.

“We decided at the start of Covid to ensure we remained visible and engaged with our trade partners and we are seeing the fruits of our labour now as we increase our partnerships with existing and new partners,” he added.

TTNG commercial director Katharina Peck said she and her consortium colleagues “look forward to working closely with Attraction World in the coming years”.